- Follow-Up List:
- Designed for one-on-one, personalized outreach to each client on the list.
- Managed from your Dashboard under Follow-Up Buckets.
- Ideal for individualized client engagement and follow-ups.
- Client List:
- Created to segment clients for mass communication via campaigns.
- Used to target an entire list with a single communication blast (e.g., mass email or text).
- Managed as part of Mass Campaigns.
This distinction ensures that your outreach strategy is tailored to the appropriate level of communication, whether personal or broad.